Michael Lee's vision expands beyond these horizons to create a unique identity separate from cites such as L.A., New York, Miami and San Francisco keeping it within a simple decor to give it potential. It's only a matter of time that San Diego is noticed for its rich culture of fashion blended with its sophisticated night life. It's both basic marketing and economics. The vision of Micheal Lee is to achieve collectively with a group of forward thinking entrepreneurs and talented individuals to create this impact with A Style Concierge, "You're not going to find a business like ours in very many places and it all really starts with the mentality of the people running that business. We're kind of Mavericks," says Michael Lee about A Style Concierge. Along with industry and local partners he is able to be both resourceful and hold the integrity to make the vision a reality. Being recognized for things they do outside of the business such as production, fashion, photography, providing air travel, dining reservations and more has also been key to separate A Style Concierge from its respective competition.

However, to understand Michael Lee, we have to go beyond the business of A Style Concierge. Understanding what makes his mind tick is grasping the same ideal as what makes his heart beat. It's passion! We all have it and from time to time we discover or re-discover that purpose. He lives it in all that he does and in everything he applies himself. "We really do believe that we have the opportunity to create our own path and that in itself will be very distinctive and appealing to a lot of different people." With successful events such as Bikini Week 2009 to add to his portfolio we can see that an entirely new direction of fashion has arrived and we can be sure to see more in all his upcoming shows.

Michael Lee is all about challenges and how to overcome obstacles in business and life emphasizing hard work. "In the worst economic recession that we'll probably ever see, our business doubled," said Michael Lee. Not too many people can say that their business has been drastically effected by the country's economic dilemma. He also added, "I don't know exactly if it is one thing. I just do believe that it's more of a mentality in the idea of K.I.S.S.(Keep It Simple Stupid). Just work hard. You can find success in the things you hate the most. If you hate getting up early get up early more often. I bet you're going to find so many more rewards in doing that. The thing you hate the most is probably holding you back from your next accomplishment. Just go do that and work hard at it."

To succeed and celebrate overcoming his trials and setbacks is overshadowed by his shared success of watching others grow with his business. Michael Lee shares that it is more than business and the changing of image in San Diego within each person. A Style Concierge is about your image and that is important to Micheal Lee. Everyone wants to see progress and it is being done. As Michael Lee would say, "One can do it. One customer at a time."

For more information about Michael Lee and A Style Concierge visit http://www.astyleconcierge.com/ or stop by and let them know DYSMD sent you.